Activites and Progress
Media & Documentation:
Progress: 2009-10Media and Documentation is one of the intervention that reflects the progress and innovative practices in implementation of SSA activities. It helps to document success stories and educational awareness among the community etc.The Print media, Electronic media and also Folk media have been adopted to bring about community mobilisation and awareness ; and dissemination of messages.The programmes like News paper advertisements and Transmission of the messages through All India Radio and Doordarshan have been undertaken in coordination with the Commissioner of Public Instruction.Some of the major activities implemented during 2009-10 have been listed.
Print Media:
Publicity Materials:
- The printing materials like Posters and Broachers on some of the major interventions like, Out of school strategies, Inclusive Education, Shala Prambotsva, Monthly Education activities, Message to Parents for send their children (after flood time) Girls Education, Community Mobilisation, Innovative Education etc., have been prepared and supplied to all levels from school to the state.
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Message to Parents for send their children after flood time |
Shala Prambotsva |
- Advertisement of the Count down slides in the popular Newspapers for wider publicity related to Enrolment drive and at the time of the beginning of the School Academic Year.
- Prathamika Shala Shaikshanika Margadarshi:
The hand book entitled “Prathamika Shala Shaikshanika Margadarshi” 2009 has been prepared in cooperation of the Department of Public Instruction and supplied to all Government and aided schools including Cluster, Block and District level offices. The book contains details of calendar of events, monthly programme plans, fees structure, major events like “Samudayadatta Shala Programme” and also major circulars and memos. This book helped school teachers and field functionaries of all levels to prepare and follow the annual programme of work.
- Advertisements:
- Advertisements on procurement procedures like calling tender, quotations have been invited from the eligible firms / institutions / printers and publishers for printing and supply of materials required by the Sarva Shiksha Abhiyan, Karnataka.
- Advertisements on SSA Mission Goals, Progress and major interventions have been made in the selected newspapers, magazines etc. aimed to get awareness among the community.
- Electronic Media :
- “Sarva Shiksha Abhiyan Sanchayana” Programme and Phone in Programmes have been transmitted weekly once through All India Radio, Bangalore for publicity and propaganda of SSA programmes. The issues related to Universalisation of Elementary Education like Access, Enrolment, Learning Achievement, Community Participation, Inclusive Education, Girls Education, Children Census, Quality Dimensions, Multi Grade Teaching and Multi Level Teaching, Nalikali programme, Evaluation procedures, Semester and a most of other topics were discussed in the programmes. There was an enormous opportunity given for all stakeholders to interact with the issues.
- Tele Films / Documentaries:
A Technical Committee on Media and Documentation has been constituted at the State Project Office consisting of members including from Information Department, All India Radio, Doordarshan, Department of Education and Sarva Shiksha Abhiyan State Project Office.
The following Tele films / Documentaries on SSA major interventions have been produced and disseminated to all levels under the guidance of the committee. They are mainly,
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Honorable Education Minister and RDPR Minister of Karnataka were released the broachers of Nali-Kali and SSA Interventions progress. |
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Advertisement of SSA aims and objectives in Leading magazine and publications |
- Folk Media :
The State Project Office had projected the SSA activities in the world famous “Dasara Festival of Mysore” through a Tableau on the concept of “Karnataka Schools Towards Quality Education” (Gunatmaka Shikshanadatta Karnatakada Shalegalu) was succeeded to get attention of lakhs of people assembled in the Dasara Procession. On the same occasion a stall was also opened at the Dasara Exhibition which showcased major events for the general public and it was conducted for 85 days.
A vision of SSA stall at Mysore Dasara Festival 2009
There was an allocation of Rs. 46.60 lakhs during 2009-10 to implement the activities like, Wall Posters to all interventions of SSA, Blow up charts/panel boards to all Blocks, Folders on major items, Flip charts/models for CRC/ Model Clusters, News paper advertisement & Souvenir Publicity, Jingles on out of school children, Radio Programmes, Doordarshan Programmes and Ssa Information Manual Follow up ledger to all field functionaries.
Satus of Progress in Media-Communication Activity |
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(Under SSA in 2009-10) |
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Name of the State: KARNATAKA |
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Sl.No. |
Media Activity |
Approved Allocation |
Total Expenditure |
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1 |
Press Conference/Press Releases |
3.00 |
3.00 |
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2 |
Print Advertisement |
9.00 |
9.00 |
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3 |
Advertisements on Doordarshan |
0.50 |
0.50 |
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4 |
Advertisements on Air |
3.00 |
3.00 |
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5 |
Exhibitions/Fairs/Melas Participation |
8.00 |
8.00 |
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6 |
Distribution of Fiyers/Posters/Flifcharts |
11.50 |
11.50 |
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7 |
Film Show |
6.60 |
6.60 |
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8 |
Web Media Communications |
3.00 |
3.00 |
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9 |
Different Folk Dance |
2.00 |
2.00 |
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Total |
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46.60 |
46.60 |
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